CASE STUDY / January 2024 · Partner launch communications
Gate.io
Startup & listing
Coordinating partner and community communications around VARA’s Gate.io Startup campaign and January 17, 2024 spot listing.
THE WORK
BEHIND THE NUMBERS.
I coordinated the listing and Startup campaign communications with Gate.io and Vara’s content and community teams.
What the work involved
- 01
Plan and coordinate partner-facing launch communications.
- 02
Align the exchange announcement with Vara’s content and community channels.
- 03
Support related co-marketing and explain the campaign to the community.
Results & context
- 65,330
- Total participating accounts
- 56,756
- Valid unique participants
- 603,218
- VARA distributed by Gate
Historical campaign totals reported by Gate in January 2024. They describe the exchange-wide Startup program, not users personally acquired by Katie.
Evidence & further reading
Personal responsibilities are described from Katie’s work experience. Linked reports establish the project or campaign results.