CASE STUDY / Late 2023 · Partner education & onboarding
coinbase
Learning Rewards
User education and partner communications for Vara’s Coinbase Learning Rewards campaign.
THE WORK
BEHIND THE NUMBERS.
I coordinated content and partner communications, helping explain Vara, wallet setup and the campaign’s onchain tasks to new users.
What the work involved
- 01
Support educational messaging around the introductory quiz and SubWallet setup.
- 02
Communicate practical first steps such as NFT minting, games and staking.
- 03
Coordinate partner-facing content and wider community communications.
LEARN02
CONNECT03
EXPLORE
Educational content → wallet setup → first onchain actions
The Learning Rewards campaign and September 2023 Coinbase listing were separate projects. I don’t have a verified participant or transaction total for Learning Rewards.
A separate milestone: listing communications
Coinbase announced support for VARA in September 2023. The Learning Rewards activation followed later that year, combining a quiz, wallet setup and practical onchain activities. The listing and Learning Rewards were separate projects. Public sources confirm the campaign, but I don’t have a verified participant or transaction total.
Evidence & further reading
Personal responsibilities are described from Katie’s work experience. Linked reports establish the project or campaign results.