CASE STUDY / 2023 · Gear Technologies / Vara Network
Vara
Mainnet & incentivized testnet
Marketing and communications for Vara’s mainnet launch and incentivized testnet: product explanations, onboarding content and partner announcements.
THE WORK
BEHIND THE NUMBERS.
I worked with the product team, partners and community team on launch announcements, testnet campaign content and user onboarding.
What the work involved
- 01
Explain technical features in product updates and community content.
- 02
Coordinate launch announcements, partner messaging and developer campaign communications.
- 03
Connect onboarding content with testnet activities such as NFT minting, games and quests.
Results & context
- 31,433
- Testnet participants
- 2,671,805
- Transactions
- 4,488,632
- Messages
Campaign-wide activity reported in Vara’s 2023 retrospective. My contribution covers marketing and communications; these are not individually attributed conversions. The 2024 Playnation campaign is a separate initiative.
Mainnet, testnet, and what followed
I worked on both the incentivized testnet campaign and the mainnet launch. The 2023 testnet totals above cover network and campaign activity. They are separate from the later Vara × Playnation campaign in 2024, which Vara reported had more than 30,000 participants.
Evidence & further reading
Personal responsibilities are described from Katie’s work experience. Linked reports establish the project or campaign results.