KatieVoroninaLet’s talk

01 / INTRO — MADRID, WORKING GLOBALLY

KATIE
VORONINA

Web3 Marketing Strategist — GTM, Growth & Partnerships

I understand the technology I market and work with technical teams on product launches, content and partnerships.

View work Download CV
  • MARKETING
  • PR
  • EVENTS
  • PARTNERSHIPS
  • COMMUNITY
  • WEB3
At the ETHGlobal Brussels booth
ETHGLOBAL BRUSSELS / 2024

02 / CASE STUDY — GEAR TECHNOLOGIES

VARA

MAINNET. TESTNET.
MARKETING & COMMUNITY.

I built the marketing function and led content, launch messaging and partner communications, including the incentivized testnet and mainnet launch.

View full case study
The team booth at DeInsight Bangkok
GEAR / VARA — IN THE REAL WORLD
BUILT
TOGETHER.
31,433
TESTNET PARTICIPANTS
2.67M
TESTNET TRANSACTIONS
132K+
X COMMUNITY FOLLOWERS
5
PRODUCT MILESTONES

Mainnet & testnet launches
Marketing, content & community

03 / PARTNERSHIPS

COINBASE /
GATE.IO

LISTINGS, CAMPAIGNS & USER EDUCATION.

I coordinated partner announcements, campaign content and user education for exchange partnerships and learning campaigns.

Explore the work
01

COINBASE

EDUCATION × ONBOARDING × COMMUNICATIONS

CCOINBASE × VARA / 2023LEARN VARA.
TRY IT ONCHAIN.LEARN. SET UP. TRY IT. ↗
01 / LEARN02 / CONNECT03 / EXPLORE
LEARNEducational content
ONBOARDFirst onchain actions
2023Learning Rewards
02

GATE.IO

LAUNCH CAMPAIGNS × COMMUNITY × LISTINGS

Web3 community at ETHGlobal Brussels — portfolio event contextVARA STARTUP / JANUARY 2024VARA
ON GATE.IO.PARTNER COMMS → COMMUNITYETHGLOBAL PHOTO / COMMUNITY CONTEXT
65,330Participating accounts
56,756Valid unique users
JAN ’24Gate Startup results

Gate figures are exchange-wide campaign results. My contribution: marketing and launch communications.

04 / GLOBAL EVENTS

EVENTS

SPEAKING, HOSTING & ORGANIZING.

I speak at conferences, host meetups and work with organizers on workshops, side events and speaker arrangements.

30MEETUPS / WORKSHOPS / SIDE EVENTS
28CONFERENCES & ACTIVATIONS
Full event archive
135 ENGAGEMENTS · 10 PHOTOS

I don’t have photos from every event. Explore my roles in the regional lists below.

Madrid: Vara monthly meetup · 2023 · Host & organizerMadridSpainVara monthly meetup · 2023 · Host & organizer Brussels: ETHGlobal · 2024 · Team representationBrusselsBelgiumETHGlobal · 2024 · Team representation Bangkok: DeInsight · 2024 · Booth representationBangkokThailandDeInsight · 2024 · Booth representation Paris: ParisDOTCom · 2023 · Team representationParisFranceParisDOTCom · 2023 · Team representation Valencia: Vara community meetup · 2024ValenciaSpainVara community meetup · 2024 Bangkok / L2Con: L2Con · 2024 · Company representationBangkok / L2ConThailandL2Con · 2024 · Company representation Lima: Causathon · 2024 · Event coordinationLimaPeruCausathon · 2024 · Event coordination Hanoi: University workshop · 2022 · Workshop coordinationHanoiVietnamUniversity workshop · 2022 · Workshop coordination Istanbul: Boğaziçi workshop · 2022 · Workshop coordinationIstanbulTurkeyBoğaziçi workshop · 2022 · Workshop coordination Madrid / Polkadot World: Polkadot World · 2022 · SpeakerMadrid / Polkadot WorldSpainPolkadot World · 2022 · Speaker
All regions — 135 events & conversations

Speaking appearances first. Scroll the list for more, or open the full regional archive below.

Browse the full archive →

05 / INTERVIEWS & CONVERSATIONS

INTERVIEWS

INTERVIEWS, X SPACES & AMAS.

Conversations about blockchain products, marketing and community. The archive includes sessions I spoke in, hosted or coordinated.

All interviews & AMAs
Zemp Media: The Secret to Marketing Web3 BrandsZemp MediaInterview

The Secret to Marketing Web3 Brands

Guest · 2025↗

Keeping Show: Keeping Show × Katie VoroninaKeeping ShowInterview

Keeping Show × Katie Voronina

Guest · 2022↗

DOT
CAST↗DotcastInterview

Dotcast × Katie Voronina

Guest · 2022↗

IN THEIR WORDS / LINKEDIN COMMENTS

THE WORK.
THE PEOPLE.

What people say about working with me.

Original LinkedIn discussion ↗Read all comments →

What really stands out is how naturally she bridges the gap between deep technology and clear, compelling storytelling.

Luisa Medova ↗EXCERPT FROM A LINKEDIN COMMENT

She goes deep into the product, works closely with teams, and turns that into a clear, credible story.

Olga Etmanova ↗EXCERPT FROM A LINKEDIN COMMENT

It was a pleasure working with her when I had the opportunity to.

Esahm Malik ↗EXCERPT FROM A LINKEDIN COMMENT

Have worked with her on numerous occasions to help coordinate content for our show

Brandon Zemp ↗EXCERPT FROM A LINKEDIN COMMENT

06 / CURRENT PROJECT / CO-FOUNDER

ETH BALI

CO-FOUNDER / PLANNED FOR 2027.

I co-founded ETH Bali and lead partnerships, sponsorships, community growth and go-to-market strategy for its inaugural event, planned for 2027.

Explore ETH Bali
Actual ETH Bali homepage: illustrated tropical scene, Ethereum symbol and ETH Bali 2027 letteringETHBALI.CC / OFFICIAL WEBSITEEXPLORE ↗